Etellect Ltd is committed to protecting your personal data. This policy explains what we collect, why we collect it, how we use it, and the rights you have under UK GDPR and the Data Protection Act 2018.
Last updated: 28 February 2026 | Etellect Ltd, registered in Scotland
eAutomate™ is a product of Etellect Ltd, a company registered in Scotland. Etellect Ltd is the data controller responsible for the personal data collected through the eAutomate platform, website, and associated services.
If you have any questions about how we handle your personal data, please contact our Data Protection Officer at privacy@etellect.com before raising a complaint with the ICO.
Depending on how you interact with us, we may collect the following categories of personal data:
We do not collect or process any special category data (e.g. health, biometric, political, or religious data) through the eAutomate website or standard platform usage.
We collect personal data through the following means:
We use your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Responding to enquiries | To respond to demo requests, questions, and contact form submissions. |
| Delivering the platform | To provide, operate, and improve the eAutomate platform and eCare services. |
| Account management | To manage your account, billing, subscriptions, and support tickets. |
| Platform communications | To send service updates, maintenance notices, and security alerts. |
| Marketing (with consent) | To send relevant product updates, thought leadership, and event invitations where you have opted in. |
| Analytics & improvement | To understand how our website and platform are used and to improve them. |
| Legal compliance | To meet our legal, regulatory, and contractual obligations. |
| Fraud prevention | To detect, prevent, and investigate fraudulent or unauthorised activity. |
We will never sell your personal data to third parties, and we will never use it for purposes beyond those stated above without first obtaining your consent.
Under UK GDPR, we rely on the following legal bases for processing your personal data:
| Legal Basis | When We Rely On It |
|---|---|
| Legitimate interests (Art. 6(1)(f)) | Responding to B2B enquiries, website analytics, fraud prevention, and improving our services where our interests are not overridden by your rights. |
| Contract performance (Art. 6(1)(b)) | Providing the eAutomate platform, billing, account management, and eCare services to customers. |
| Legal obligation (Art. 6(1)(c)) | Complying with financial, tax, and regulatory requirements. |
| Consent (Art. 6(1)(a)) | Marketing communications and non-essential cookies, where you have explicitly opted in. |
Where we rely on legitimate interests, you have the right to object at any time — see Section 9 for details.
Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.
We do not sell, rent, or trade your personal data. We may share it with the following categories of recipient, strictly as necessary:
Third-party companies that help us deliver our services, including cloud hosting providers, email delivery platforms, analytics tools, and payment processors. All are subject to data processing agreements and are required to process data only on our instructions.
Solicitors, accountants, auditors, and insurers who provide professional services to Etellect Ltd, subject to duties of confidentiality.
Government bodies, law enforcement agencies, or regulators where disclosure is required by law or to protect the rights, property, or safety of Etellect Ltd, our customers, or others.
In the event of a merger, acquisition, or sale of all or part of Etellect Ltd's business, your data may be transferred to the relevant parties. We will notify you in advance of any such transfer and of any changes to this Privacy Policy.
We will never share your personal data with third parties for their own marketing purposes without your explicit consent.
Etellect Ltd is based in the United Kingdom, and we primarily store and process your data within the UK and the European Economic Area (EEA).
Where we use third-party service providers that operate outside the UK or EEA, we ensure that appropriate safeguards are in place, including:
You may request a copy of the relevant safeguards by contacting privacy@etellect.com.
We retain personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Our standard retention periods are:
| Data Category | Retention Period |
|---|---|
| Contact / enquiry form submissions | 2 years from last contact |
| Customer account data | Duration of contract + 6 years |
| Billing & financial records | 7 years (legal requirement) |
| Platform audit logs | 3 years from creation |
| Support & eCare service records | 3 years from closure |
| Website analytics data | 26 months (anonymised after 13 months) |
| Marketing consent records | Until consent withdrawn + 1 year |
At the end of the applicable retention period, data is securely deleted or anonymised so that it can no longer be attributed to an individual.
Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
Request a copy of the personal data we hold about you (Subject Access Request).
Ask us to correct inaccurate or incomplete personal data.
Request deletion of your personal data where there is no compelling reason for us to continue processing it.
Ask us to suspend processing of your data in certain circumstances.
Receive your data in a structured, machine-readable format and transfer it to another controller.
Object to processing based on legitimate interests or for direct marketing purposes.
To exercise any of these rights, please contact us at privacy@etellect.com. We will respond within 30 days. There is no charge for making a request unless it is manifestly unfounded or excessive.
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These include:
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform affected individuals without undue delay, as required by UK GDPR Article 33–34.
The eAutomate platform and the Etellect Ltd website are directed exclusively at business users and are not intended for use by children under the age of 18. We do not knowingly collect personal data from children.
If you believe we have inadvertently collected data from a child, please contact us immediately at privacy@etellect.com and we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will:
We encourage you to review this policy periodically. Continued use of our website or platform after any changes constitutes acceptance of the updated policy.
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our Data Protection Officer:
This policy applies to the eAutomate™ website at eautomate.com and all associated sub-domains and products operated by Etellect Ltd. It does not apply to third-party websites linked from our site.